We believe that design can contribute to a happier world. And who does not want a happier world? With this goal, we want to manufacture smartly and kindly so that we cause an as little negative impact as possible on our planet. In this way, we can focus on spreading joy.

We use natural materials, manufacture locally when possible and build networks and collaborate with other craftsmen and partners who share our values and strive for the same goal.

We use 100% organic wool from New Zealand which is dyed with AZO-free dyes.

Here is a snapshot from our production in Kathmandu, 100% felted ecological wool with AZO-free colors, drying in the sun. 

Roof in Nepal with sun dried wool


Our design team collaborates with external designers to achieve the best process in the creation of long-living sustainable products.

In this way, we want to ensure that production takes place in a responsible manner, with natural and sustainable materials that are environmentally friendly and, as far as possible, recycled and degradable. Packaging and labels are made from recycled paper, smart and minimal to reduce waste.

By adopting craft techniques rather than mass production, we keep good control of our production and avoid overproduction. To ensure high and consistent quality, all products are sent from our warehouse in Malmö after a quality check.

Poster in wool with dog and a cat that watch the poster.


The choice of material is of course an important choice to achieve a sustainable and environmentally friendly product. So what do we choose? We choose wool only from farmers who clearly distance themselves from mulesing (animal cruelty) - we dye the wool with AZO-free colors, and use certified wood, FSC certified paper, recycled paper, and organic cotton.

Aveva wants to reintroduce the hand-felted wool into our homes and keep an old tradition alive while creating new products. Combinations and contrasts of wood, wool, and ceramics are a clear part of our brand. New materials always inspire and challenge us, and as long as they are natural and sustainable, and friendly to the environment, we want to include them.

We love wool because it is :

  • 100% natural, renewable and biodegradable
  • Warm and cool
  • Flame retardant and self-extinguishing
  • Strong and durable
  • The world's oldest renewable material, both versatile and contemporary
  • Smarter than any other fiber
  • Natural insulating

Trade fairs

Finally, we can announce that we will attend the following fairs 2022:

- Formex, Stockholm 23-26 August

- Maison Objet, Paris 8-12 September 

Warm welcome and we look forward to meeting all of you again =)

Aveva at fair

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